MARKETING & CORPORATE SPONSORSHIP

The Marketing Department has offices on the Third Floor of the Normal School.

The Marketing team helps fund the Stratford Festival through generating box office revenue. The team scope of work is Festival wide. As well as promoting all the shows, creative events, digital content, artistic and educational programs, the teams also promotes donor events, tours and ancillary commercial offerings. The team also conducts extensive research projects and produces all publications, such as house programs and other guides. All the things and people that make the Festival the Festival. 

The Festival mainly draws audiences from three major geographic areas: Southwest Ontario, the GTA and the US (principally Michigan, Illinois, Indiana and Upstate New York). Within each of these geographic areas we have different target segments and sub-segments which are defined by such characteristics as genre preference, loyalty to the Festival, longevity attending the Festival, travel time, length of stay, group size etc. Campaigns are rolled out through a wide range of channels to reach people in these markets and segments, and timed to achieve the greatest return on advertising spend. Marketing assets and publications are mainly designed to spark mass audience interest, but we also tailor assets to connect with smaller segments for targeted campaigns.  

The content above was provided by Trudy Watson and updated by Michael Adams, December 2025