The Marketing Department has offices on the Third Floor of the Normal School.
The Marketing team helps fund the Stratford Festival through generating box office revenue. The team scope of work is Festival wide. As well as promoting all the shows, creative events, digital content, artistic and educational programs, the teams also promotes donor events, tours and ancillary commercial offerings. The team also conducts extensive research projects and produces all publications, such as house programs and other guides. All the things and people that make the Festival the Festival.
The Festival mainly draws audiences from three major geographic areas: Southwest Ontario, the GTA and the US (principally Michigan, Illinois, Indiana and Upstate New York). Within each of these geographic areas we have different target segments and sub-segments which are defined by such characteristics as genre preference, loyalty to the Festival, longevity attending the Festival, travel time, length of stay, group size etc. Campaigns are rolled out through a wide range of channels to reach people in these markets and segments, and timed to achieve the greatest return on advertising spend. Marketing assets and publications are mainly designed to spark mass audience interest, but we also tailor assets to connect with smaller segments for targeted campaigns.
Social Media Take Overs
There may be opportunities for you to participate in some online promotional activities – ie. Instagram takeovers, livestreamed Q&As, promo videos, etc. We may contact you directly about taking part but please feel free to reach out to us as well. If you have any ideas for digital/social media content or you’re interested in participating, please contact our New Social Media Manager Allison Gold at agold@stratfordfestival.ca or Carly Douglas at cdouglas@stratfordfestival.ca. Please note, we may create content well in advance of our plan to use it in campaigns. It's important that its use is aligned with other activity we have planned. For instance, a clip filmed in February that has a literary theme and is for a play adapted from a book might not be used until International Book Day at the end of April. We'll endeavour to let you know when the release period when we're capturing it.
The content above was provided by Trudy Watson and updated by Michael Adams, December 2025
Questions? 
If you have any questions about marketing, please feel free to contact:
Advertising and Promotions, please contact Carly Douglas (cdouglas@stratfordfestival.ca)
Or
Reporting and Analytics, please contact Jen Skelly (jskelly@stratfordfestival.ca)
Share on your Socials
If a cast or creative member is interested they can request an official graphic from the Marketing team with their headshot and role included so that they can share it on their social media channels.
Request Graphic